Strava Cookies Policy

A cookie is a piece of data that may be stored in the browser you use to access Strava and that enables features and functionality. It allows our website to “remember” your activity or preferences over a length of time or during a particular session. If you're signed in to Strava, cookies allow us to show you the right information and personalize your experience.

Some of the cookies we use have been developed and deployed to facilitate our provision of the service. These are known as first-party cookies. We also utilize third-party cookies, which are built by our third-party vendors and used on our website; they are explained further below.

We use session cookies and persistent cookies. Session cookies are temporary cookies that are not stored in your browser beyond the session in question. They are used for authentication and security, and to ensure the effective and necessary functioning of the Strava features you are using. We may also use a session cookie to remember your preferences when viewing the site. These session cookies are erased when you exit your browser.

Persistent cookies are those placed on your browser for a predetermined length of time when you visit this site.

We develop and use cookies on our website to authenticate users, prevent malicious use of login credentials, and protect against unauthorized access to member data. We also develop and use cookies to collect information on website and app usage to understand and improve Strava. These cookies also help us learn how well our website and app operate across different locations and identify any issues in the operation and provision of our products.

We also permit third-party cookies to be set on our website. These help us measure and understand how our products are used and how they can be optimized. We may also receive other analytics information from these third parties.

Some of these cookies are advertising cookies, which we employ to serve relevant ads to users who have already visited our website. We use the following cookies for advertising purposes: Google AdWords, Branch, and X.

Other cookies are used to assess performance and analytics or to perform business research. We use the following cookies for performance, analytics, and research purposes: Google Analytics, Segment, and Branch.

Most browsers allow you to choose whether you wish to accept cookies. Different browsers offer different controls, so we provide links below to instructions for popular browsers on how to do this. Generally, your browser will offer you the choice to accept, refuse, or delete all cookies, or third-party cookies on a website, or those from specific websites. However, if you restrict our ability to set cookies, you may limit the full functionality of Strava, making some of our services and features unavailable to you.

We may not recognize Do-Not-Track (“DNT”) signals from your web browsers or devices. This is because there is not yet a universally accepted standard for interpreting and responding to DNT signals, which often conflict with other settings. If and when a standard is established, we will re-examine how we can appropriately respond to DNT signals.

This policy may change from time to time, so it should be reviewed frequently for the most up-to-date cookie information. We will notify you of any changes by updating this page.