Feedback for the updated Strava feed

We are excited to share with you a project that we've been working on for the past year - a new way to experience the Strava feed.

The feedback you've been sharing with us about better ways to sort and filter the feed has not gone unnoticed. The feed fuels the power of our community and is where athletes inspire and interact with each other. We discovered that on average Strava athletes miss almost 60% of the content in their feed every day. Strava's new feed presents a non-chronological ordering of activities based on characteristics we think are most valuable to you. 

Here's how it works:

When you refresh your feed, any content you haven't seen before will be at the top of the feed, above activities you've already seen. The order in which these new items appear is based on a learning algorithm that uses your past behavior to gauge whether you'll find content interesting. Comment a lot on your sister's activities? Her items will be ranked highly for you. Your friend just ran their best time for a 10K? That will get promoted as well. The algorithm will continue to evolve over time, learning as you use it. We won't hide any activities from you - they'll all be in your feed, just in a different order designed to ensure you don't miss the items that matter most to you. You can read more on our blog.

We will be slowly releasing the new feed over the coming weeks, along with close monitoring of performance and your feedback. You are welcome to add to the discussion below or contact us directly by submitting a ticket. 

-716

Comments

526 comments
  • "We want your experience on Strava to be awesome". No you don't, otherwise you would turn off this "feature". People hate it, as evidenced by the overwhelming complaints in many forms. Give us options, give us chronological, but don't think you know better than your users what we wish to see, in what order.

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  • Stravas sort option sucks. Time to move move on to another app that still values its users opinions.

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  • I think it will be a matter of time before an concurrent website will be released.
    With the new guy as member of the board things go terrible wrong.
    This is a very good example of how to loose your target group.
    Strava doesn't listen to their community.

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  • FYI, I sent an e-mail to Mark Gainey, Strava CEO, and received a response back within a day.  In part his message said:

    "Thanks for the note. I am sorry to hear your frustration concerning some of our recent modifications to the feed. I assure you, we are focused on enhancing the experience for your enjoyment. We recognize we do not have it perfect for all members yet. But given time we will get there."

    He also put me in touch with Strava's Chief Product Officer.  We talked on the phone today for almost 30 minutes.  The CPO says he will be talking to 50+ users this week to better learn how they'd (we'd) like the feed to work.  I impressed upon him that we just want an opt-out option.  Give us back chronological order, at least as an option.  He didn't make any promises, but I did feel like he was taking the feedback to heart.

    CEO's e-mail:  mark@strava.com

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  • Without reading all comments, it seems this feature was not asked for or appreciated by majority. Please add option to turn it off.

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  • Long, long before online activity tracking existed we just recorded our runs & cycle ride details in a book or diary, chronological because, well just because that's how life works, chronological makes sense. We seldom shared our activity details with anyone other than coaches and maybe friends/family, but even then, we didn't show activity details out of sequence, all over the place. 

    People, athletes, everyone have always lived, trained, recorded and raced chronologically. So why the hell is Strava is trying to fix a normal life pattern of behavior?  It makes no sense whatsoever for folks of any level of sport.

    Strava, please return our activity lives to chronological, you know, to match the rest of our daily activities.         

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  • Very good point @Ged Ashton!

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  • I really can't stand this new feature. I track the activity of myself and my friends by date, since most folks stick to something of a schedule in their training and you can expect certain sports on certain days. I'd much prefer having the option to sort chronologically (like the prior default). I wish this new sorting feature had been opt-in rather than forced on users.

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  • @Ged - because Strava have made the same mistake that many companies make when trying to cash in on something good - they've lost sight of what their users actually want - a useful activity tracker, not a social media platform.

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  • I cannot echo strongly enough the sentiments above. I don't use Strava for social media (I deleted Facebook, twitter and never even considered instagram) so please don't try and make yourself into them.

    I want to be able to see chronological order, would like to be able to hide certain feed types and also would like to be able to turn off your 'suggestion' things (I do currently pay for premium and that option should be one of the included benefits)

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  • Too many unnecessary elements pop up in the feed. I don't believe I need to know all the clubs that the people I follow decide to join, nor do I need to know they cycle 935 kms for example. The feed comes with so many things now that in one day, it is impossible to give kudos to all, as one cannot see all data on the screen anymore. My advice would be to keep it simple and just show the daily data of the rides, runs  and swims.

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  • I guess I have adapted to the new feed order faster than expected... I no longer scroll through my feed at all!

    I understand the need to evolve the platform , but I think a better approach for rolling out changes like this through option and filters. If there are people who like this new option (we only see the negative comments here), maybe this could be an "option" limited to paid users to give them more bang for their buck.

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  • No response from Strava, yet again. Shock.

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  • Oops! There goes another paying customer!

    Why I should pay for Strava if there's no option for chronological order? Read these all these paying user's comments, Strava - this is a terrible business decision. Many people don't think like the algorithms do. I still can't see my friend's triathlons or regular workouts in any order that makes sense. 

    I want to be able to see who of my friends is doing what and when, and the new feed doesn't allow that - but you know that. It worked just fine before you broke the feed, so you'd just have to allow an option to see it that way again, but you already know that, too. Will I still play here a little for free? Yeah, but I use it so much less. So Sad. Give us something worth paying for again. It'd be so easy... but you already know that, too. 

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  • Take your head out of the sand for crying out loud what are you doing ! Your so stubborn give the users what they want and stop enforcing unwanted development I detest with passion this new feed. I've had it with strava going to convince my running buddies to use garmin. Lovely black interface as well rather than the other unnecessary change you forced though.

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  • I'm really not a fan either. I'm a premium member like so many others here voicing their displeasure. Please give us the option to sort it how we see fit. (Interesting that we can sort these comments how we like but not our feed)

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  • The newest unwanted change is with the email notifications for kudos.  For the past several days these have been prefaced by a low-res blown-up avatar image of the last given kudo-maker.  This has to be scrolled over to find the object of the kudos.
    However this is now history as the kudos email just started showing a map of the target activity and a “suggestion” to share on FB, etc.  The map is not needed and I am not sure why anyone would want to share to FB etc. via the email link.
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  • Just downgraded as well. No reply to these threads, no money from me. Plain and simple.

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  • Terrible, using strava less because of. What a mess. I miss my actual friends activities. Harder to workout how fatigued potential ride companions may already be too. Can we return to chronological please. Have given it a good try, not a fan at all. Cheers.

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  • Sent the following to Mark Gainey a week or two ago, with his response after. Some of the response seems cut n'paste, but at least it's a response...

    Mr. Gainey -

    A note on the recent changes to Strava—-
    Jumbled feed - Frustrating, annoying, and off-putting. It stinks on Instagram, it stinks on Facebook, and it is awful here. This is truly a solution to a question that nobody asked. It's feature creep. Please revert to the old logic or give people (Premium members?) the ability to select the old style. Read your own feedback site about the UE - https://support.strava.com/hc/en-us/community/posts/115000086764-Feedback-for-the-updated-Strava-feed

    Suggested athletes - Another feature creep/thing nobody asked for. If the app is supposed to be the "light" UE (vs the full-fledged web experience) then don't clutter my feed with these athletes. I'm not clicking them (i.e., I don't want to encourage you to put MORE of this crap in my feed), so all I see is the SAME list of athletes day after day...which I scroll past. Again, answer to a question nobody asked for.

    Athlete Posts - These bother me the most. First, I don't need more "curated" stories in my life, let alone my feed. Second, I simply don't trust how you are going to use these posts, and don't trust these athletes. It's been shown in social media, time and again, that these types of content are marketing-driven garbage from people trying to get my to purchase some nutrition/training plan/gear/item from whomever sponsors them. I expect that this will happen with these athletes, and an expanded program will eventually include content from athletes who are—surprise, surprise—sponsored by an advertiser on Strava. Despite being against these posts, I've read a few of them to see what they provide. I did not see advertising/marketing/product endorsements so far—but without any commenting from Strava about this (ie, will you/won't you allow it) I am FIRMLY in the anti-Athlete Posts camp. Since you locked comments on your support site, look at your Facebook page to see the negative reaction.

    What is interesting is that the most engagement you get on Facebook, your support site, etc is negative feedback on the feed and athlete posts. The rest of your feed has minimal/mild interaction.

    I pay for Strava because I want to support a business that I like and enjoy using. I know you use my data for monetary gain; that is a tradeoff. I feel that I give in $$ more than I really get back from Premium, but up until now I have been ok with that. However, with the the jumbled feed and likely monetized Athlete Posts, I find ZERO reason to pay you any more—why pay for the privilege of an unsatisfying experience? I won't renew Premium, and I'll likely spend far less time on Strava.

    I look forward to any response from you or your team.

    Kind regards,

     

     


    Mark Gainey

    Hi 

    I appreciate the note and your candor. I also understand your frustration. Strava likes to take risks, experiment, and test lots of concepts. We don't always get it right the first time. But let me assure you of two important things:

    1. We are dedicated to an amazing experience for our athletes. There is no ulterior motive or sub-plot when it comes to the features we deploy. They are meant to enhance the overall Strava experience. Our challenge is to deliver an experience that addresses the needs of a diverse community on Strava. Candidly, what you and others love about Strava, others dislike. So we are quickly learning how to deliver an experience that can be tailored to our varying members' tastes and preferences.

    2. We are listening. It may not seem like it at times, but the team is aware of the feedback and iterating on solutions that will address many of your concerns.

    Again, I appreciate all the feedback and respect your opinions concerning Strava. I am also hopeful that given time we will create something awesome for you and all your friends.

    Cheers.

    Mark

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  • Still hate the non-chronological ordering of the feed. I'm finding myself using the feed less and less. Pretty sure that's not what Strava intended...

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  • I can't stand the new algorithm, it's been an utter mess and quite frustrating. I'm missing all my associates rides and accomplishments. One just did his first century of the seasons and I missed it by over a day and only got to see it because of a mention of it on a following ride. I'd like to revert (or at the very least have the option to revert) to the linear/chronological order.

    Thank you.

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  • I'll add my huge NOPE to the chorus of NOPES! This is straight-up lame. Time, in case you missed it, is experienced in linear fashion by humans. Leave my feed alone. Does no one at Strava see the irony that we can sort these comments by both date and popularity? Hm.

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  • And, while I'm here... I'll add that I agree with other comments that the feed is getting very cluttered. I now dread visiting Strava near the end of the month as my feed is overrun with notifications of people joining challenges. Keep it simple, that's what made Strava successful in the first place.

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  • Soooooo.....when are going back to chronological order for the feed?  Soon I hope.  It's a mess as it currently is.  Essentially I don't look at the feed anymore.

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  • I do not like this need feed ordering at all. Please give us the option to return to Chronological. 

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  • I am part of that "small part of [your] membership" that has this enabled and to be frank it sucks.  If you must press on with this fine, but I concur with others in saying that at least give us the option to be able to sort chronologically.  

    Looking at my feed now is downright confusing and I am missing people's activities that _I_ want to see, not what Strava thinks I want to see.  Isn't that what Strava is about?  The user wanting to see what they want to see?

    Algorithm or not, if it ain't broke, don't fix it.  It was fine as it was and I too will be thinking twice about renewing my premium membership.  Please do not turn into Zuckerberg and force this down our throats, let us choose how we want our feed to be sorted.

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  • I just heard about this and it is exactly what nobody I know wants. Like seriously, nobody wants this. Please just leave me the option to see everything chronologically. I hate hate hate algorithmic feeds. Seriously, I hate them.

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  • I notice that you have a "sort by" feature on your support page. Please include a similar "sort by" feature in the strava feeds too.

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  • I'm all for options but how hard is it to give a preference button to return this chaos to chronological order?!!? Not happy Jan!

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