Strava's new white color theme - Tell us what you think

What's new in Version 5.0.0 on Strava for iOS:

Strava has a new color theme that's easier to read, especially in bright sunlight. We're excited for you to give it a try and leave your feedback for us. 

Read what we say on our blog, Turning the Lights On.

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Comments

132 comments
  • Elle -

    Couple of reactions to your article "Tell us what you think"... to which you have seem to have responded, "You can STFU now."

    What is perhaps most important, what seems most apparent to everyone outside of your team, is that the Strava devs did very little meaningful research prior to rolling out this release.

    If the black on white feature had been well researched, your customer use case scenarios would have told you that people use their devices in a variety of light conditions, not exclusively at high-noon in equatorial regions.

    Your research also seems to have avoided any direct customer input. Had you polled your users, you would have likely encountered the 99% negative feedback during R&D. Perhaps this info would have prompted you to think twice before pushing out an universally despised update, simultaneously killing a feature your customers valued greatly.

    Adding insult to injury, in making your claims that black on white is indisputably easier to read, you demonstrate little awareness of the actual science related to legibility. It is as if your team's research went no further than glancing at the inverted text that you blithely present as "proof" in your breezy blog post.

    Additionally, your researchers seem willfully unaware of the existence of, or rational behind, purpose-built reading devices like the Kindle which feature white text on black interfaces -- in the interest of legibility. Perhaps it did it not occur to your team to ask why Amazon, one of the savviest UX companies on the planet, does not force consistency of interface between the Kindle and the Amazon browser interfaces. 

    Looking ahead, I'm not sure how others will respond, but your willingness to solicit feedback then tell your users to pound sand is disappointing, dishonest, rude. That said, I'm grateful to you. A heady dose of disrespect is a good reminder that it is healthy to look at competitive brands. It helps me to rethink the money I spend on a premium Strava subscription and whether that continues to offer meaningful value vs. the free Strava product or other products in the market.

    To enable a better comparison during my "adjustment period" I am switching from my premium subscription to a free subscription. I'm thankful to your dev team for making this a very user-friendly process. Perhaps your researchers will soon be focusing their talents on this feature.

    From the Strava mobile app:  
    More > Settings > Manage Subscription. Toggle off Auto-Renew.
     

    Lastly, I should mention that choosing to shift to your free product is not a knee-jerk reaction. In 2016 Strava has cranked out one half-baked update after another. Live Segments is a poorly integrated product. Beacons are minimally meaningful. The white/black interface debacle, accompanied by your tone-deaf response, is simply another signal that Strava is slipping in its ability to serve its core customers. While the lights are indeed on, no-one seems to be home.

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  • Well that's one premium user who has cancelled their subscription. If this is the kind of 'development' my fees are going towards I'd rather drink an overpriced cup of coffee.

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  • Terrible new white theme!!!!!! This kills the app and my eyes!!!!!! Give me back the black UI!!!! Why you can't make it an option to choose which UI to use? Strava was so cool and different from all other apps by its cool dark theme. Now its gone!!!!!!

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  • Its HARDER TO READ, NOT EASIER!!!!!! 

     

    And for those who use OLED screen, this white screen kills your battery!!!! (I'm using iPhone)

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  • I'm afraid I'm not a fan. Not great. Difficult to read. Sorry.

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  • Please allow for a toggle for light and dark in next update. It's just too bright in certain situations. I review my stats in bed at night and it's too bright.

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  • Thanks for your response Elle, as always I feel fully assured that you have read our feedback and understand our concerns/issues/complaints... and that some manager/designer/developer in charge 'knows what's best' for everyone/the company and frankly doesn't care if a few users can't use the product, as long as it looks slick and attractive for potential new users.

    Anyway, whatever their reasons, thanks for letting us know Strava's position on this.

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  • This white screen is so bad on all levels , Handsdown ! Looks cheap, and it if anything hurts your eyes !!!!! 

    Bring back the Black screen or give us an option to change the screen colours within in setting options. #bringbacktheblack

    Instead of wasting time and recourses such as "Turning on the lights - Changing the screen to White" or "Which city is faster", hows about focus more on building a more structured training section for premium members. Rant Over \m/

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  • Yeah, I know that changes always make people complain (!), but the new white background is not a good update from my perspective. It's very intense and much more difficult to scan for me, and I find it gives me a headache to look at. It's much less visible than the previous version - it's not really clear what the problem was that this was intended to solve.

    For runners like me, Strava is not something used in broad daylight anyway (most about post-run review and discussion) so the blog comments about cycling in bright light is not relevant. 

    Please change it back - or at least have an option to toggle to the previous version!

     

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  • Dear Strava, If you would like to introduce a new color, why not leave it up to the user to choose?

    I.e. introduce a button for black or white background, not make that decision for the user (not stating if and maybe for the future, future selling kills trust!).

    So my reply is: No I don`t like it.

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  • Appears like everybody (or almost) want to back to dark background, as per post seen here and blog. At least, give us the option to change into both backgrounds adding option at configuration panel. For me, the dark was perfect and save battery also. Regards.

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  • I love the white.  I always questioned the existence of the dark theme.  My only complaint was that the iOS app had dark for so long while white was available on the Android app.

    Well done Strava team. 

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  • Did u guys consider battery life when choosing super bright white? It's the highest battery consumption colour u could have picked. Along with the fact it's a GPS based app and the new white colour theme I'd imagine that my battery will be done before even the shortest activity that requires me to use the app on screen. Get it back to black ASAP.... Oops my battery's died :0(

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  • Undo undo undo! Please go back to dark background until you bring the update for background preference option in setting.
    Obviously most riders look at strava data at home, not on the road except maybe for the map which is the same in both versions. But dark background at home is much better because of higher contrast.

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  • wow strava disappointing now! I read most feedbacks ppl asking to go back to dark yet strava doesn't take care of it quickly. Is it hard to undo until you figure out a better update?

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  • My eyes really hurt looking at the White, it's one of the worst thought out changes by any company in recent years. I know loads of people, including me, that are cancelling premium until it changes back or gives an option too.

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  • Only amateur riders would use strava during their ride. Anyone who seriously ride/run/swim would only use strava after trainings. Seems strava hits bottleneck on user growth inside the professional tri-sports community and now prefer to make it a amateur app. Come on! Then why we use strava? Make an amateur version to expand your market share.

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  • I would love to have the darker theme back even if it is an option in settings. My favorite and most used apps all have dark/light settings.

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  • The new White theme is terrible, seriously... :(
    Can we have the old darker version please?

    or at least give us an option to choose white or black?

    please~ T.T

     

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  • I hate the light theme.

    I find it extremely difficult to read and need higher contrast that the dark theme gave. Its also too bright when using the app at night or at home in the evening reviewing activity feed.

    Please give the option to toggle between light and dark.

    The light theme puts me off using it and I may consider cancelling Premium membership.

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  • About 1 year ago audible switched to a white theme, and got the same reaction. They eventually released a dark theme, happiness was restored.

    With this type of change;

    1 - introduce the ability to have either a dark or light theme

    2 - do a/b testing on new installs

    3 - study results of which percentage of users switch or stick, you can even prompt so that users notice the two options

    Then there will be actual data to say which is most popular and users can choose to override to their personal preference, or circumstance.

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  • I don't like it... My perceived legibility has definitely NOT improved. I'd like it back to black as this is like a big mouthful of icing sugar with no cake... Yeugh!!!!

     

    you say carefully researched.... With who and by doing what?

     

    i don't like it.

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  • By the way... Just exactly what problem was the black UI giving you Strava?

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  • Teribble!!! Just awful!

    why not make optional black/white? Would be so much customer oriented!

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  • I won't write anything new here, but no, your new design was NOT carefully researched nor tested. And no, you do NOT understand that this is not about adjustment period nor different preferences.

    I hope your revenue numbers next month will make you rethink your blind decision.

    Swallow your pride and admit absolute failure.

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  • at least make it optional !! major dislike.  Dark screen is better for my eyes as 9/10 i use strava at nite. now i get blinded by it. tapatalk is switchable! 

    at the very least, give us an option please.

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  • The new white theme is horrible.  It is hard to read and not easy on the eyes.  Plus you changed the font size to be smaller. 

    Not happy with your new look, please bring back the black background or give people the choice to choose for them selves. 

    I  don't even enjoy looking at strava right now.

    Not a good upgrade.

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  • How long is the "adjustment period"? Longer than 5 days? Because I still don't like the white interface and still have no plan on renewing my premium subscription.

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  • Seems the time change is close at hand, then most all of our after work rides are dark, I was happy with the dark background.

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  • White background is harder to read and less distinctive. White text was great and photos popped more too. Bring back black or give people the option.

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