Why so difficult to add and follow?
Strava is the best social fitness platform, and I see 2 major missed opportunities that would increase engagement on this platform. These are in the same area, which is subscription to athletes and feed self-selection where you guys are really making it hard:
1) make it easier to follow athletes. These buttons are almost hidden. Why?
2) make it easier to join or invite people to clubs. I am trying to invite everyone in my company to our Strava club. I am an admin and I still can't add people. I guess I need to be a super special admin to add people. This is bad UX. Second, can't people just ask to be added to the club? Third, a lot of my company doesn't use strava, or is not an athlete in the core Strava sports like running or cycling. Strava should have an invite to non-members describing the steps to join my club, and how they can "get credit" on the leaderboard or otherwise for their various activities... Maybe even suggest equipment they need to buy or whatever...