Maybe a mass cancellation by Premium Subscribers is the only way to get Strava to listen.
Their response to the overwhelming negative feedback on this matter is extremely dissapointing.
Another vote for "Morning Ride" + "Start Location" format here.
I recently upgraded to Premium, as I strangely expected Export Segment data to be a Premium feature, I'm disappointed to find that it isn't.
Let's hope they make it one soon.