Helping get more people exercising and using Strava

I would like to encourage more people to cycle, run and walk instead of taking the car. Can we have an option to flag an activity as "transport" or something similar so that we can compare and encourage each other. This would have the advantage of starting to show the extent to which we are able to reduce car journeys by using our own power and potentially encourage more people to take up the use of healthy transport options supported by activity trackers.

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