Early bird challenge(s)

Hey hey,  since I do it often myself: is it an idea to start an early bird challenge for those 5 a.m. fanatics?

Something in the lines of: finish an (run/bike) activity of at least xx KM between 5 and 6 a.m. to get a trophy? 

The winner gets a discount at a store/webshop that sells light/safety gear (because its usually dark that early).

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