Strava is powered by its community. By contributing activities and other data, users help us:
Keep community-powered features like Strava Metro, the Global Heatmap, and Points of Interest up to date
Build smarter AI features
Develop, test and, improve new features
Users can decide whether to contribute information for these uses through privacy settings on both web and mobile, under “Product Improvements.”
For more information about the specific types of information used for community-powered features, please see these articles about the Global Heatmap and Points of Interest.