By contributing your public activities to Strava Metro you will be helping to improve bike- and pedestrian-friendly infrastructure in your area. Strava Metro’s mission is to make cycling, running and walking in cities better. Strava Metro partners with departments of transportation and city planning groups to plan, measure and improve infrastructure for bicyclists and pedestrians.
To create a Strava Metro data set for a geographic area, Strava processes the activity data to remove all personal information linked to users data and aggregates it as counts to a street grid. For example, Strava Metro provides data about how many cyclists rode in which direction on a given street minute-by-minute but no information about which cyclists rode on the street. Visit metro.strava.com to learn more.
The Heatmap on Strava Labs is a visualization of a large collection of GPS points recorded by Strava users. For example, a popular street for cyclists looks like a bright line in the Heatmap. Please note, if you opt out it may take up to 30 days for your data to be removed from view as the Heatmap is only regenerated every 2-4 weeks. Visit labs.strava.com/heatmap to see the Heatmap for your area.
User information, private activities and portions of activities in privacy zones are excluded from the Strava Metro and the Heatmap automatically. To further protect our users' privacy, we also remove the first and last kilometer of each activity. Please note: this data can only be viewed in aggregate and is never exposed on a per-user basis.