Links on Strava

Why We Made These Changes

At the end of 2024, we temporarily removed links in response to a surge in harmful spam that targeted Strava users with fraudulent and misleading content. These attacks put our community at risk, so we immediately took action to protect athletes from scams and malicious intent. 

We’ve been hard at work improving our spam detection systems to keep Strava a trusted space for users. With our upgraded machine learning model, we can better detect and block suspicious activity, so you can share links in the places that matter most. 

We appreciate your patience as we assessed the best steps for our Community moving forward!

Who Can Share Links and Where

Anyone on Strava can add links to the following areas: 

• • Athlete Profile
  • Club Description 
  • Event Descriptions
  • Activity Descriptions

Please note that ONLY admins of Verified Clubs will be able to post links in Club posts.

Using links can be helpful in displaying race details, linking to a personal tracking page, or even showing off your favorite run soundtrack.

Best Practices for Using Links (For Verified Athletes & Clubs):

• • Similar to other organizations, we ask that Verified Athletes use their profile for important links. This is similar to the “Link in bio” feature available on other platforms.
  • While links to external websites are limited, all athletes can use Strava links. Please continue to promote your club and events using links.
  • For Verified Clubs, only Club admins will be able to use links in Club posts. If your club allows members to post in their Club, those users will not be able to use links.

FAQs

Will I be able to post links in other areas of Strava?

We’ll continue to monitor and reassess to ensure links remain both a valuable and safe tool for community engagement.

• • Links that were restored for verified athletes and clubs in December will remain on the platform. 
  • For non-verified users, any previously shared links will not be reinstated across any surfaces.

Do I have to be a subscriber to post links?

No, any Strava user can post links in the spaces listed above.

What about non-links that were removed? Can I start using [word].[word] format again? Will that content come back? 

We will not be bringing back text that was unintentionally identified and removed as a link. 

Moving forward, certain text combinations may get identified and removed as a link if it is formatted similarly to a URL. 

Why aren’t you bringing back all links to all surfaces?

Our goal is to nurture sharing and engagement across our platform in an organic, helpful, and least disruptive manner. To do this, we are re-enabling link sharing across some of the most engaging parts of Strava where this can be the most meaningful - on your profile, in club descriptions, event descriptions, and your activity descriptions. We think this is where links should live and can help our community stay connected.

We are moving to this approach in line with broader user expectations.

Can anyone post links in club posts moving forward?

We will only allow admins of Verified Clubs to post links in club posts moving forward.